What we offer
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Web Content Management
Atex Web CMS combines robust content management capabilities with audience-first features that minimize lead times, support cross-channel publishing, and enable rapid site creation.
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Advertising
Atex Advertising is a fully integrated solution with the tools to help manage every facet of your premium advertising business, from lead generation to revenue collection.
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Audience
Atex Audience is a software platform that gives your media company unprecedented abilities to manage, analyze, understand and target your customers.
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Latest News
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Atex Announces New Advertising Software Release
Atex today announces the release of its latest OneView Advertising platform, which includes more than 30 new browser-based features that enable media companies to more effectively manage and monetize the end-to-end lifecycle for all digital, mobile, broadcast, radio and print ads.
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New Atex Enreach Product Launched to Help Web Publishers Increase Digital Ad Sales
Atex, the leading global software provider for media-rich enterprises, today announces the launch of Atex Enreach, a new product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight and targeting.
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Good News Friday
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Il Giornale di Brescia completed this week the go-live of H-Series 11.10, Anthology and the migration to Polopoly 10.6 Il Giornale di Brescia is a leading regional newspaper, which three years ago started the digital conversion adopting Polopoly and have now extended the digital workflow to their entire staff (80 people) by implementing a multi-channel environment with H-Series version 11. Using the latest version of Newsroom that sports the new Ribbon UI and Pad Mode editing, editors are able to tailor content for their digital and print publications with a two-channel approach. With this change they also moved to a Linux/Intel system architecture completely virtualized on VMWare.This week we completed the go-live activities of H-Series 11 and Anthology for three monthly magazines of Gruppo Espresso: Gruppo Espresso own Mente&Cervello and the Italian versions of Scientific American and National Geographic. The publications are produced with Adobe CS Suite (InDesign, InCopy and Photoshop) version 5.5. Other publications are now scheduled for go live in the coming weeks.This week the whole digital infrastructure of the Finegil network of regional newspapers (18 titles across Italy) has been completely virtualized with VMWare and upgraded to Polopoly 10.6. The double shot required proper planning and synchronization of all the parties involved and it has been performed without a hiccup. Ben fatto! Complimenti!The first site in the Denihan Hospitality Group’s Polopoly installation went live this week. Check it out at http://www.artandsouldc.com/ Denihan Hospitality Group is a nationally-recognized, independent owner and operator of boutique hotels and restaurants in top urban markets. The Denihan portfolio includes hotels, bars and restaurants operated under The James and Affinia hotels brands, as well as luxury properties like The Surrey and The Benjamin, and other independent hotels including The Franklin and The Mansfield in New York City. Starting with this launch of Art and Soul, the Atex Polopoly Web CMS will be deployed on more than 20 Denihan websites. Denihan selected Atex as an enterprise platform that will provide greater agility, faster time-to-market for launching new websites, and a customizable user experience.The McClatchy Group went live this week on its first AdBase-E site for self-service advertising at The State newspaper in Columbia, South Carolina. The site can be found at: http://mcadbasee.mcclatchy.com/webbase/en/std/jsp/WebBaseMain.do McClatchy is the third largest newspaper company in America. The Atex AdBase Advertising system is being installed now at all McClatchy properties throughout the United States.Just a few weeks ago, GNF reported that Ian Baynes and our EMEA team signed a deal with Vecherniye Vesti in the Ukraine for an Atex P-Series Content Management system. Well, the project went live this week. By all recollections, this is the fastest contract-to-delivery-to-launch of an Atex editorial system in our company’s history. Founded in 1999 and based in Kiev, Vecherniye Vesti is a 530,000 circulation tabloid Russian newspaper. The first edition of Vesti went live on P-Series earlier this week, less than three weeks after we received the signed contract. Congratulations to the entire Atex team responsible for this impressive, record-setting go-live.The new website for Sempre Editora (http://www.otempo.com.br/) went live this past Saturday. The project was developed on Polopoly v10.6 using the “Greenfield Times” design. Customizations were done by Atex and the O Tempo team. Bruno do Val Benes, Webmaster at O Tempo said, “At dawn, we turned the new Internet portal O Tempo. Not just the graphic design, but also the new management system, the new concept of integration, the new way to interact and above all, the new stance of the vehicle itself. Given the size of the project, I can say that the turn was a total success! … I am sure it will not be the long before the portal for O Tempo will become a major reference for quality content on the web, launching concepts and informing not only in Minas Gerais, but also across the country.”This week, our friends at DC Thomson in Scotland extend their relationship with Atex by upgrading their P-Series system to Adobe Creative Suite 6.0. This deal represents a six-figure software order for Atex-supplied Adobe third-party licenses as part of the media company’s plan to modernize its entire publishing platform. The implementation work will be carried out over the next few weeks. This project complements the recent Polopoly and P-Series deployments at DC Thomson properties.Pete Lewis has secured an order with North Jersey Media Group (NJMG) for a P-Series upgrade, including OneView and Polopoly integration. NJMG has been an Atex customer since 1979. The company produce two daily newspapers, 30+ weeklies, and numerous specialty magazines. This is a large project, with 289 NJMG users moving from QuarkXPress to Adobe InDesign and Creative Suite as part of this upgrade.This past weekend, Pioneer Press in St Paul, Minnesota upgraded to AdBase version 3.5, making it the first in the Media News group to upgrade to this release. Over the next couple of months, four other Media News properties (York, PA; Lowell, MA; the New England Newspaper group; and the Texas/New Mexico newspapers) also plan to go live on the AdBase 3.5 release. The St. Paul Pioneer Press is the 32nd largest newspaper in the United States, with 200,000 daily circulation and over 250,000 on Sunday.Johnston Press in the UK this week announced that the company has achieved its first increase in operating profit in more than seven years. During this period, Johnston Press re-launched 183 of its newspaper titles and rolled out new websites for each of them (all powered by Atex technology!). As a result, total digital audience for the company has grown by 16.4% in April to reach 11.6M. Digital revenues have grown by 32.2% during this period. Ashley Highfield, Johnston Press CEO, said, “While the economic environment continued to be challenging, the implementation of our strategy progressed further with the successful completion of the relaunch of the vast majority of our titles, together with the further development of our digital business and the rollout of hardware and software to all sales staff and journalists.”The Irish Times has completely transitioned its business from print to multiplatform publication – all powered by Atex technology – while upholding the journalistic principles that earned it the reputation as Ireland’s paper of reference. The Irish Times is now 100% live with Atex H-11 for Editorial Content Management, Polopoly 10.6 as its Web platform, and Temis for text mining and content enrichment. Project Manager, Aldert Nagel said: “This was a huge projects with many challenges in terms of people, process and culture, a new website design as well as a combined effort to roll out a new desktop platform. With these solutions live we are developing our solution further working on microsite enhancements and some consultancy around digital-first newsroom transformation.”Last week, representatives from Fairfax Media attended our Atex Audience (Matrix) Australia-Pacific User Group meeting in Wellington, New Zealand. The meeting was attended by users and executives from all the major Atex Audience customers in the region. Product Manager Paul Schofield shared with the group the future for their existing Matrix systems, including with a comprehensive demonstration of the OneView platform, key functionality, and our use of web services in the customer self-service module. Paul said, “The new browser based solution, as well as the web service capability, were very well received by the group and planning for testing upgrading is already under discussion at several sites.”Last month, Atex attended the NAB (National Association of Broadcasters) exhibition in Las Vegas. As reported previously, this was a really successful show for Atex, and we met with TV and radio broadcasters from around the globe who expressed great interest in our Web Content Management and Advertising solutions. One of the publications covering this event was R & TA, based in Buenos Aires, Argentina. R & TA is a monthly magazine covering the world of TV, radio and digital broadcasting in South America: http://www.diariorta.com/2013/05/02/la-caracteristica-mas-relevante-para-los-organismos-de-radiodifusion-es-la-capacidad-de-crear-algo-una-vez-y-que-sirva-para-ser-publicado-en-cualquier-lugar/#.UYwTgcpqySpMediebolaget Promedia this week selected Atex OneView Advertising with our ASI (Ad Server Integration) module. Promedia is the last media group within the Stampen Group to go with Atex OneView for its advertising operation. The Stampen Group is the second largest media company in Sweden, and as Jonas Bringle notes, “it is a very important feather in our hat to have another large group selecting OneView for its business. Promedia is now the tenth media group in Scandinavia to select OneView and within May we will several go lives on OneView. They are very excited to be able to integrate their system with the ad server to be able to remove duplicated work, reduce cost and increase visibility of their inventory.”Earlier this week, Ian Baynes and our EMEA team signed a deal with Vecherniye Vesti for an Atex P-Series Content Management solution. Vecherniye Vesti, which means “The Evening News” in Russian, is a 530,000 circulation Ukrainian tabloid newspaper based in Kiev. Founded in 1999, Vecherniye Vesti now joins Segodnya as Atex’s second Russian language customer.This week, Glacier Media rolled out its second live website powered by the Atex Polopoly Web CMS platform. The Courier Islander in Campbell River, British Columbia launched its responsive design website on May 1st. The new site can be seen at: www.courierislander.com Over the next month, Glacier will roll out four more sites for its VING newspaper group, all hosted on a single Polopoly instance, and all will be responsive sites.Bell Media in Montreal has signed for a Discovery and Statement of Work session, which started this week, and will lead to the next Bell Media major site rollout of the Atex Polopoly Web CMS -- TSN.ca. TSN is Canada’s leading English-language sports TV channel. With over 220 million monthly page views, tsn.ca will be the largest Atex Web CMS site in North America. The TSN channel premiered in 1984, and it is owned by CTV Specialty Television, a joint venture of Bell Media (80%) and ESPN (20%).Business Information Group (formerly known as HCN Publications) upgraded their Atex Advertising platform to the latest AdBase v3.5 release. The Business Information Group (BIG) is Canada's largest (or biggest) publisher of specialized business magazines, directories and databases. BIG’s 700,000 subscribers are highly educated with above-average incomes, and are responsible for generating millions of dollars annually in business products and services across 17 targeted industry sectors. BIG publishes 62 business-to-business magazines and directories, 63 websites and 70 e-newsletters.Börsen-Zeitung, the only financial newspaper in Germany, went live this week on the Atex H-11 Content Management System. Located in Frankfurt and published daily, Börsen-Zeitung reports on the latest developments in the German and international financial sectors. The group also publishes The Review of Business and Banking Law, a weekly journal published since 1949, which focuses on banking and capital markets law. Börsen-Zeitung has been using Atex Content H-Series for over 14 years (running on a Microsoft server platform). Today, the newspaper has 60 users working with NewsRoom and will soon set up ten Adobe InDesign seats, and plans to move production of an increasing number of finance-related magazines under H-Series workflow control. The goal of the project that went live this week was to migrate to the new platform without immediate major changes in editorial workflow, as well as to introduce the Story Package concept to improve the quality of exported data.In the Netherlands, the Erdee Media Groep in Apeldoorn, Netherlands recently launched a new content distribution product called “Digbron Social” for the Dutch marketplace. There is a video that explains this product and talks about Atex and our text mining integration with Temis, which can be seen at: https://dl.dropboxusercontent.com/u/14060487/Digibron%20Social_v2-x264.mov Erdee Media authors create content in both Atex Content P-Series and in Polopoly for print and web publishing. This content is then served into Digitalbron Social product for distribution to various social media channels.Continuing the impressive rollout of Atex Polopoly-powered websites at DC Thomson in Scotland, this week The Evening Telegraph went live. This is just a soft launch (not to be confused with a soft pretzel), and a full public launch will take place within the next three weeks. Check it out at http://www.eveningtelegraph.co.uk/ The other site, The Courier, is now fully live after a successful public launch last week. It can be seen at: http://www.thecourier.co.uk/The AH Belo group, owner of the Dallas Morning News in Dallas, Texas went live with the latest Atex AdBase platform, including new Web Services for report generation, as well as components of ASI (Ad Server Integration) that will be put into production in the coming weeks. The Dallas Morning News is the 9th largest newspaper in America, with a daily circulation of over 250,000 daily subscribers and 363,000 weekend subscribers. Congratulations to the Melbourne, Florida team for this successful go-live. In the coming weeks, the AdBase team will be taking ASI live at Belo’s Providence Journal location.Dial Global is a leading full-service radio network serving more than 8,500 radio stations across the United States. Dial offers radio production services, sports programming, music, jingles, imaging, and national advertising sales representation to its clients through offices in New York City, Atlanta, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, Nashville, and Washington, DC. The Atex AdBase Advertising system is now in live production at Dial Global, representing our first digital-only solution for ad booking, accounts receivables, ad server integration (ASI), and report generation. The project also includes our first interface between the Atex digital ad sales system and the Abacast digital audio ad server.
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Events
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WAN-IFRA 65th World Newspaper Congress
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Bangkok, Thailand
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HITEC 2013
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Minneapolis, MN
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Atex Blog
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Can I have a “piggyback”?
Author: David Montgomery, Atex Chief Innovation OfficerWhen I meet people (outside of our industry) and after they learn what I do, I frequently get the same question: “How do online suppliers I have been to follow me around the Internet?”
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Should premium publishers be involved in Real-Time Bidding (RTB)?
Author: David Montgomery, Atex Chief Innovation OfficerI would encourage publishers to get involved in RTB, at least to gain a fuller understanding of what it is - and more importantly what it is not.
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Monetizing the Mobile Channel
Author: David Montgomery, Atex Chief Innovation OfficerIn 2012, Pew Internet stated that nearly 50% of American adults own a Smartphone and that 67% of adults use social networks.
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Customer showcase
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