Atex - Driving the Digital Media Transformation with Polopoly

New technology is having a profound effect on the way we consume content. Today, we take for granted that news will be available in real-time via whatever media or device we choose. This media-on-demand expectation is also having an impact on the priorities and workflows of newsrooms around the globe. Yesterday's print publishers are today's multi-channel print and digital media providers, with new audiences, new distribution models, and new advertising-based revenue streams.

At Atex, we are making this transformation easier for the media industry, as well as for any company that produces, manages and delivers digital content. Atex is proud to announce our acquisition of Polopoly as a key component of Atex DNA, our Digital News and Advertising initiative.

The Polopoly web publishing and content management system is ideally suited for companies that want to maximise and monetise their media assets. Polopoly provides the tools to easily create, manage and change websites; to deliver highly interactive, collaborative and community-focused experiences for visitors; to measure, analyse and quickly respond to web traffic patterns; and to deliver highly personalised content, including relevant and targeted news and advertisements on a variety of digital devices.

Polopoly also provides a solid, open and agile foundation for Atex DNA. The Atex DNA platform enables media companies to make text, graphical, video and mobile content more valuable by linking news and advertising content across multiple distribution channels. With the addition of Polopoly into the Atex DNA suite, media companies will be able to create new services for community interaction, collaboration, search, and personalisation, including podcasts, vidcasts, blogs, forums, mobile delivery, citizen journalism portals, and other tools to improve time-on-site, extend brand awareness, and increase the value of online advertising.

Click here to view the full Atex press release announcing the Polopoly acquisition.

Atex Introduces DNA:  A Digital News and Advertising Blueprint for Media Companies

• As media companies make the transition from print-centric to content-centric business models, Atex DNA is a suite of software solutions and integration tools designed to help publishers create new digital revenue sources and reduce overall operating costs.
• Atex DNA supports converged, multi-channel workflows, in which content is made more valuable by linking news and advertising in ways that are increasingly more personalised, collaborative, and available on-demand.
• All Atex DNA products are architected under an open service-oriented framework to promote agility and extensibility in changing business environments.

 View the Atex DNA video

 Read the Atex Product Review by the World Association of Newspapers (WAN)

Atex is the media industry’s leading supplier of software systems and services designed for advertising, content management, circulation, and online applications. With a 35-year track record of continuous innovation and a passionate commitment to quality, Atex solutions are powering more than 800 of the most prestigious, demanding and forward-thinking media companies around the world.

In addition, as our newspaper and magazine publishing clients move from print-centric to content-centric business models, Atex will continue to deliver solutions that support converged, multi-channel workflows. When a media company implements an Atex system, content is immediately made more valuable by linking news and advertising in ways that are increasingly personalised, collaborative, relevant, and available on-demand.

To facilitate the transformation necessary for scalable digital business models, all Atex software solutions are built using open standards, Web services, XML interchange methods, and a Service-Oriented Architecture. This framework helps promote agility and extensibility in the fast-moving, constantly-changing environments that define today's global media companies.